Straight out of Brooklyn, S.W. Basics proves that less is more with their minimal skincare line.
S.W. Basics of Brooklyn makes hand-crafted skin care products that use as few ingredients as possible to create powerful solutions that really work. Each product has five ingredients or less, all sourced from sustainable agriculture. S.W. Basics of Brooklyn operates from an inspiring, simple motto: "Fewer ingredients equals gentler skincare."
S.W. Basics Philosophy
S.W. Basics of Brooklyn guarantees all ingredients to be either certified organic, Fair Trade or sourced from family farms. Made in small batches every week and packaged into glass jars with bold modern labels, S.W. Basics has us believing that less truly is more.
S.W. Basics History
S.W. Basics is a grassroots sensation made by people who believe in making good choices for themselves and the environment. Originally called Sprout Skincare, S.W. Basics of Brooklyn rebranded in 2012 to reflect their mission of a simple, pared-down approach to skincare.
S.W. Basics Articles
5 Ingredients or Less by S.W. Basics Many commercially available beauty products contain numerous synthetic materials, which are often harmful to our bodies and our environment. Other companies use only natural, organic products, but contain lots of essential oils and trendy additives which can be harmful to a person with sensitive skin or lots of allergies. S.W. Basics products contain none of these...Read More
Sprout Wellness is now S.W. Basics
All things evolve on a daily basis. Even companies need to change every once in a while. What was once a great idea can easily transform into an even better idea. That is exactly what happened with Sprout Wellness. The company was started by a young nutrition-school graduate, Adina Grigore. Her initial goal was to help people learn about all aspects of wellness so they could live a healthier lifestyle without having to rely on nutritionists...Read More
Beauty You Can Eat Have you ever smelled a body scrub or lotion and declared "This smells good enough to eat?" Well, with the latest bath and body line from S.W. Basics, you can! Both the S.W Basics body scrub and exfoliant are made out of ingredients that aren't only edible, they're tasty too...Read More