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Yarok Philosophy

yarok hair products
The greatest impact on hair and scalp health with the smallest impact on the environment

Yarok believes that creating a luxury line of natural hair care doesn't have to take a toll on the environment. Yarok infuses their products with organic and all natural botanicals giving hair shape, styling and lift. All ingredients are consciously sourced and responsibly harvested, and the entire line is 100% Vegan. Products are made in small batches to ensure maximum potency, freshness and effectiveness.

Everything they make, from their packaging to their signature formulations to the day-to-day operations, is geared towards supporting environmental causes. They allocate 3% back of their revenue to the Pachimama Alliance, a non-profit that supports the indigenous people of Ecuador and Peru and protects the Amazonian Rainforest.

As a dedicated student of the Kabbalah, Alvow has an unwavering commitment to fostering relationships with people and supporting the health of the planet. He is dedicated to an organic lifestyle and is always searching for ways to support global sustainability. With principles like that, Yarok nourishes your spirit as well as your hair.

Yarok History

Mordechai Alvow
Botanically-based restorative hair care safe for clients and stylists

Israeli hair stylist Mordechai Alvow founded Yarok in 2010 to provide the most nourishing, eco-friendly and effective hair and scalp products for salons and individuals. Alvow grew up using natural remedies from essential oils mixed by his mother and grandmother. After joining the beauty industry professionally, he started suffering from terrible allergic reactions from all the chemicals in commercial hair care products. Alvow went back to his roots and started creating products that contribute to the health of the planet as well as help people look and feel fabulous.

He started testing his products on his celebrity clients and was amazed by how effective they were on dry, damaged hair. Yarok is formulated to heal hair and the scalp, bringing it back "to its youth." Yarok's tagline "Food for your hair" speaks to the restorative, nurturing properties of the hair care line. Yarok operates a sustainable hair salon and showroom aptly named Yarok Beauty Kitchen in New York's Chelsea neighborhood dedicated to the brand's organic and sustainable lifestyle.

Yarok Articles


Yarok and the Pachamama Alliance
Yarok has always had the philosophy to provide quality products with a minimal negative impact on the natural environment. All of the ingredients going into the various formulas are entirely organic and are harvested responsibly from around the earth. As a result, it’s only natural for Yarok to have an alliance with Pachamama...Read More

Yarok Beauty Kitchen
In the beauty industry, it can be very difficult to find quality products that have not been tested on animals. This is of great concern to the management at Yarok, so they brought the dilemma before salon clientele in the New York studio. They were overwhelmed with the willingness of their clients to take part in testing the new products...Read More


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